From Court to Ken: LeBron James Becomes the First Male Athlete with a Barbie Doll

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🏀  LeBron James Becomes the First Male Athlete with a Barbie Doll

LeBron James has made history once again—this time, off the basketball court.

The NBA legend has become the first male athlete to be made into a Ken doll, as toy giant Mattel unveiled a new LeBron-inspired figure. It's more than just another collectible; it’s a cultural moment that blends sports, fashion, identity, and empowerment into a single piece of plastic and purpose.

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👑 LeBron James Named the First “Kenbassador”

Mattel has launched its new “Kenbassador” series, honoring figures who positively impact culture, style, and community. The first honoree? None other than LeBron James.

Krista Berger, Mattel’s Senior Vice President, described LeBron as “an iconic figure and a source of inspiration for future generations.” His selection highlights not only his influence in sports but his broader role in culture, education, and activism. (AP News)

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🎨 Design and Features of the Doll

The LeBron James Ken doll isn’t just a basic replica—it’s a detailed tribute to his signature style and personal story. The doll features:

• A blue and white varsity jacket with his iconic No. 23 and the words “Just a Kid from Akron.”
• Nike sneakers and Beats headphones.
• Sunglasses and stylish accessories.
• A bracelet with the phrase “I PROMISE,” referencing the school he founded for underprivileged youth.

These details reflect both his basketball excellence and his commitment to giving back. (AP News)

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🛍️ Release Date and Where to Buy

The doll will be available for purchase starting April 14, priced at $75. You can find it at major retailers such as Target, Amazon, Walmart, and Mattel Creations.

Additionally, from April 14 to 19, for every doll purchased at Target, a copy of LeBron’s children’s book I Am More Than will be donated to Save the Children. (SI.com)

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💬 LeBron’s Statement on the Collaboration

LeBron expressed deep gratitude for the opportunity to become a Ken doll. He reflected on the importance of role models in childhood:

“As a kid, I was fortunate to have role models who inspired me and showed me what was possible through hard work and dedication. Now, as an adult, I understand how important it is for young people to see positive figures they can look up to. I’m honored to team up with Barbie to release the LeBron James Kenbassador doll.”
— LeBron James (AP News)

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🌍 Cultural Impact and What This Means

This release goes beyond sports merchandising—it’s a celebration of diversity, mentorship, and modern masculinity. LeBron’s Ken doll represents what today’s role models can be: athletic, stylish, socially aware, and community-driven.

Mattel plans to continue expanding the Kenbassador line, introducing more figures from different industries who embody similar values. (El País)

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✨ Final Thoughts

LeBron James’ latest milestone proves that his impact stretches far beyond the hardwood. With his own Ken doll, he's not only entered a new cultural arena but has redefined what it means to be a male icon in today’s world.

Now, fans—young and old—can see LeBron not just in highlight reels or shoe ads, but also on toy shelves, standing tall as a symbol of what’s possible when greatness meets purpose.